The future of market research in India is dynamic and technology-driven, moving beyond traditional methods to leverage AI, big data, and hyper-personalization. For growing Indian businesses and for those involved in international trade, a strategic approach to market research is becoming a necessity for staying competitive. From Data to Intelligence: A New Era of Market Research For years, market research in India has relied on surveys, focus groups, and observational studies. While these methods remain relevant, the future is now dominated by an integrated, real-time approach. The immense and diverse data generated by India’s massive digital population is a goldmine for insights, but it requires sophisticated tools to process. This is where modern Market Research Consulting distinguishes itself. The key trends shaping this new era include: AI-Powered Analytics and Predictive Modeling: Artificial Intelligence (AI) is no longer a buzzword; it's a foundational tool. Consultants are...